Writing Essentials for Communicating Effectively with your Potential Customers

As business owners, we talk about what we do all the time. We probably have a honed 60-second speech, and we know how to answer basic questions about how we can help our clients. But so many people feel uncomfortable writing for their businesses. It’s a little more permanent, especially when you’re doing writing for your website, a blog, articles, bios, social media, or emails. ANYONE can see it. We feel like it needs to be perfect. I have a formula, though, that can help you piece together what you want to say a much easier, letting you share about your business without wondering if you’re getting the message across.